AWARD CEREMONY ONLINE STREAM
RECORDS
Lectures records will appear here after the festival.
Chat for participants of the festival
Ask questions, talk with the colleagues, find new partners
PROGRAM
Show program
June 9
June 10
FALCON 1
Andrey Dligach
Doctor of economics, Strategist, Futurologist, Head of Advanter Group, Headshot brand development, Luniter troubleshooting, Ukraine
MARKETING IN CONDITIONS OF TRANSFORMATIONS: PRACTICE OF BREAKTHROUGH
10:15 – 11:20
Chacho Puebla
Speaker Cannes Lions, TEDx, 86 Cannes Lions holder, Spain
FOCUSING ON EFFECTIVENESS: WHY TO FIND A PLANET B, IF A IS OK
11:30 – 12:15
Folker Wrage
President, Leavingstone International, Switzerland
SHUT UP AND DANCE
Are you done talking? Fine. It's time for action. We keep talking about change. Does change happen? Not really. And yet it is obvious that our industry is not working the way it used to. Careers don't take accustomed paths. Our lives don't happen according to plan. It's like we have gone to a club and all we do is stand on the side of the dance floor talking about how we should move our butts. So let's shut up and dance. Learn a few steps in this lecture.

12:20 – 13:30
Firas Mghames
Managing Director, FEER McQUEEN, Lebanon
HOW TO DRIVE RESULTS THROUGH MULTICHANNEL MARKETING
Driving results through multichannel marketing is a new challenge for marketers today, especially with the rise of the pandemic. What are the metrics for a successful strategy? Study your audience, test your channels, calculate your return on investment, optimize and repeat.
13:35 – 14:05
Coffee break
14:05 – 14:20
Hellington Vieira
Creative Director, The Walt Disney Company, Portugal
IMPERFECTION IS THE NEW POWER
For decades, marketing and creativity aimed at the creation of strong, beautiful and perfect brands. But people no longer want perfection. They are in search of transparency, kindness and humanity. More than ever, not being afraid of what was once considered weakness makes brands more powerful. To illustrate, Portuguese cases from the FOX and National Geographic brands will be used.

14:25 – 14:55
Alexandr Vagin
CEO SUPERMARKET branding agency, Russia.
FUTURE BRANDS IS A BRANDS FUTURE
Leaf through key branding trends in current digital & brand-socialization era. Discuss world`s best cases of brand strategy, implemented to gain a market share. Learn the most effective tools to transform company's brand strategy.

15:00 – 15:55
Vlad Sitnikov
Chief Creative Officer, POSSIBLE Group Moscow, Russia
BRANDFORMACE IS IN! BRAND VISION FROM THE POINT OF CLIENT AND AGENCY
16:05 -17:45
FALCON 1
Steve Colmar
Chief Creative Officer, Publicis Groupe, Portugal
BOXING OUR WAY THROUGH 2021
Everybody has a plan until they get punched in the mouth', said the wise Mike Tyson. Let's study how creative fighters would punch 2021 back in the face.
10:00 – 10:35
Michael Wilk
Global Executive Director, Serviceplan, Germany
THE POWER OF MASHUPS
How to shortcut out of tricky situations with the right combination.
10:40 – 11:10
Raushan Sultanov
Creative Director, Depot, Russia
LOSS OF AUTHENTICITY IN PURSUIT OF TRENDS
Ways to form brand values, self-deception of designers and how not to lose authenticity in the visual flow. What process of creating visual communications should be followed in 2021 and how not to lose the essence and significance in the endless flow of information.


11:20 – 12:15
Andy Upton
Managing Partner, Strategy, OMD (EMEA), The United Kingdom
BIG PRINCIPLES OF CREATIVE THINKING
Why creative thinking is important? The creativity isn't the department. This is something you should apply. Techniques to develop creative thinking.
12:25 – 12:55
Thomas Kolster
Founder & Director, goodvertising! Agency, Denmark
How to create meaningful brands - and growth going forward?
13:05 – 14:00
Coffee break
14:05 – 14:20
Markus Daubenbuechel
Managing Creative Director Ex Scholz & Friends, Germany
BEAUTY OF DATA.
The possibilities & the responsibilities that both comes with data for creatives. How it makes out work more useful, effective but also valuable for customers and consumers.
14:20 – 14:50
Ali Rez
Regional Executive Creative Director, Impact BBDO, UAE
TO MAKE AN AD, GO MOUNTAIN BIKING FIRST
14:55 – 15:25
Alexey Sosnitsky
Creative Director, Ragoo Creative, Belarus
MRAKETING 2021: COME OUT OF THE DUSK
The communications market, on the one hand, it's in the time of troubles, on the other hand, it is the time of new tools, channels and even of a new generation. How to adapt to brand communication with Alpha generation? Is it time to go to TikTok? Should brands use Clubhouse? What we have to do to come out of the dusk? The review of new channels, trends and tools.
15:30 – 16:25
Momchil Zakhariev
Creative Director NEXT-DC, Bulgaria
THE CREATIVE UNBLOCK.
Burnout, creative block, imposter syndrome — some of the conditions that you are highly likely to experience as a professional in marketing. But what really works in tackling them, besides the obvious tips you can find online? This lecture is the result of several months of empirical research on the topic and will provide techniques for unblocking yourself and leading your team, even in the moments when you question your abilities or the purpose of your work.
16.20 – 17:05
Daniel Ottoni
Chief Creative Officer, TracyLocke (DDB group), Brazil
CREATIVE EFFECTIVENESS. IT'S ONLY EFFECTIVE BECAUSE IT'S CREATIVE
It's possible to be creative with a focus on results. There is no more room for creation that doesn't wear the customer's shoes and feel their pain. You can't think of effectiveness without creativity. It would be like give a party with the best drinks, but without inviting your friends. There is no chemistry that makes it work.
17:10 – 18:30
Artem Cheley; Dmitry Pribysh
Creative Director at TDI Group, Belarus; managing Partner at TDI Group, Belarus
2021. What should we do?
17:50 - 18:35
GALA AWARDS CEREMONY
Party for winners, guests and participants in the Minsk. Online translation will be avaliable .

Watch online on June 11 at 17:00 (Minsk/Moscow time).

IT'S TIME!
June, 11, 17:00 (GMT +3)
ENTRIES OF THE FESITVAL
You can look for participants' entries on our website
Crello brand - graphic online platform where you can easily create good-looking static and dynamic content in a few clicks, using ready-made templates or creating projects from scratch, has become a partner of young creators contest in 2021.

White Square Festival and Crello brand invite creative people to participate in Young Creators contest, where absolutely everyone can realize their creative potential in highlighting to one of the global issues of our time – mental health.

Winners will become the owner of iPad Pro and annual Crello Pro license.
Finalists are:

Безъязычная Александра
Валянский Денис
Голубева Полина, Матарас Анна
Горяшин Сергей
Игнатович Виктория, Бельская Анастасия
Клепча Ксения


Ковалив Ульяна
Комар Анастасия, Шевеленко Дарья
Пранкевич Катажина
Чернецева Марина
Шалапухо Марта
ORGANIZER
PARTNERS
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